Content & Social Media · Stage: Attract
Content that keeps you visible and gives your ads something worth clicking
Consistent, professional content builds the trust that makes the rest of the system work. We plan, produce and publish short-form video, graphics and posts for your business, then reuse the best of it as advertising creative.
The problem we solve
Posting is not a strategy
Most businesses post when someone remembers to, with whatever photo is on a phone. The feed goes quiet, the ads run on tired creative, and prospects who check you out see nothing recent. We treat content as a production line with a purpose: proof, visibility and creative for paid campaigns.
What is included
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Content plan
A monthly plan built around your services, seasons, offers and the questions customers actually ask.
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Short-form video
Reels, Shorts and TikTok-format video: scripting, direction for on-site capture, editing, captions and hooks.
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Graphics & carousels
Branded static posts, carousels and stories designed in your visual system.
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Publishing & community
Scheduled posting across Facebook, Instagram, Google Business Profile and other channels that fit your business, with comment and message monitoring routed to your CRM.
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Ad creative
The best-performing organic content is cut into paid creative so your campaigns always have fresh material.
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Reporting
Reach, engagement and the leads and messages content produces, reported alongside the rest of your system.
How it works
From kickoff to results
- 01
Brand and voice
We document how your business looks and sounds so every piece is recognizably yours.
- 02
Capture
Simple recurring capture sessions on your job sites, in your office or with your team; we handle direction and editing.
- 03
Produce and publish
Content is produced in batches, approved by you and published on schedule.
- 04
Reuse
Winners move into ads, email and your website.
Connected to
Content & Social Media hands off to these stages
Do we have to be on camera?
Not necessarily. Some businesses do well with owner-led video; others use crew footage, before-and-after work, customer stories and graphics. We recommend a mix based on what you are comfortable with.
Which platforms do you manage?
The ones your customers use. For most local and professional businesses that is Facebook, Instagram and Google Business Profile, with YouTube, TikTok or LinkedIn added where they fit.
How often do you post?
Enough to stay visible without diluting quality. The cadence is set in your plan, typically several posts per week plus stories.
Free Digital Growth Audit
Find out where your marketing is losing customers.
We review the seven places a business loses leads between the first click and the booked appointment, then show you exactly what to fix and in what order. No obligation, no generic report.