Results
If we cannot show you the number, we do not claim it.
Marketing has a credibility problem because so much of it is reported in impressions and adjectives. We report in appointments, response times and revenue by source, and we publish case studies only when the client and the numbers are real.
How we measure
Four rules for every number on this page
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Numbers come from your accounts
Reports are built from your CRM, your ad accounts and your calendar, not from a slide we made. You can open the source any time.
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Same metrics every month
The six metrics below are reported in the same format every month so trends are visible and nothing is cherry-picked.
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Windows are stated
Every figure we publish names the measurement period and the baseline it is compared to.
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Permission before publication
A case study appears here only with the client’s written approval of the name, the numbers and the quote.
Results
We report on outcomes, not activity.
Every client sees the same six numbers every month, pulled from their own CRM and ad accounts. When we publish case studies, they come from these figures, with the client's permission and the measurement window stated.
- Metric 01
Speed to lead
Median time from inquiry to first response, by source and by hour of day.
- Metric 02
Cost per lead and per appointment
By campaign and channel, so budget moves to what produces appointments, not clicks.
- Metric 03
Contact rate
Share of leads that reach a two-way conversation within 24 hours.
- Metric 04
Appointments booked and kept
Booked, confirmed, shown and no-show, with the effect of reminders visible.
- Metric 05
Close rate by source
Which channels produce customers, not just names in the CRM.
- Metric 06
Reviews and rating
New reviews per month, average rating and response time across Google and Facebook.
Case studies are being documented with current clients. We will publish them here with the client's name, the measurement window and the source of every number. Until then, we are glad to walk you through a live system on a call.
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